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“A real rags-to-riches tale.” - National Post
The sons of poor Polish-Jewish immigrants, brothers Joe and Ben Weider were the architects of muscle, responsible for creating the sport of bodybuilding. Despite a complicated family life they stuck together and grew their small magazine business into a fitness empire. They founded the Mr. Olympia competition and along the way discovered Arnold Schwarzenegger, inspired female empowerment, championed diversity, and started a movement that changed the world. Forever changing the way people view the human body, the Weiders gave birth to the modern fitness industry.
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